Nestled between Le Trapeze (a swingers club) and the Museum of Sex, and with its own glowing protruding horns as your landmark, the proximity to erotica is really just a coincidence. This creative-minded, Warholesque hotel caters to up-and-coming artistic types -- and well-established names with an eye for good value -- with its bold modern art collection and wild style. The lobby was recently renovated, and along with a new bar, Gallery at the Gershwin, much of the original art remains. The standard rooms are clean and bright, with Picasso-style wall murals and Philippe Starck-ish takes on motel furnishings. Superior rooms are best, as they're newly renovated, and well worth the extra $10; all have either a queen bed, two twins, or two doubles, plus a newish private bathroom with cute, colorful tile. If you're bringing the brood, two-room suites, or Family Rooms, are a good option. For the very low budget traveler, the Gershwin also offers hostel-style accommodations at $33 a night in multi-bed rooms.
The hotel is more service-oriented than you usually see at this price level, and the staff is professional. At press time, a restaurant was in the works for late 2007.