Run expertly by the French company Accor (Sofitel), this towering hotel on the northern fringe of Times Square, with its bilingual staff and a selection of international newspapers, attracts an international crowd. But domestic visitors shouldn't neglect what is a good moderate option in one of the busiest parts of the city. The vast, sunny lobby on the seventh floor, with open views of Times Square, is the hotel's pride and joy; it is also the location of the underrated Café Nicole, where a breakfast buffet is offered. Guest rooms, though pleasant and of a decent size, are more motel-like in decor. Rooms were recently renovated and many have spectacular views of Times Square and/or the Hudson River. All are soundproof. A family-friendly hotel, kids under 16 can stay free in their parent's room and eat free at Café Nicole (with some restrictions).