No, it's not on the luxury level of the Peninsula or the St. Regis down the block. But after a multimillion-dollar renovation in 2005 that spruced up the rooms with organic, citrus tones, modernized the lobby, and added amenities like champagne or sparkling water upon check-in and a 24-hour self-service coffee bar, and at just about half the price, the Shoreham is a more than worthy, less expensive alternative to those other hotels down the block. Rooms vary in size and amenities and though all have been upgraded or totally renovated, better to spring for a deluxe or a suite where you will get a bigger bathroom, some with five-head rain showers and Jacuzzis and all with flat-panel high-definition televisions. The hotel offers the little extras that give you value, such as complimentary shoeshine, New York Times, two bottles of Voss water, wireless Internet, and for fashionistas, a complimentary daily copy of Women's Wear Daily. At press time, a fitness center was under construction to be completed by the time you read this.