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Hipsters love Robertson Boulevard and Melrose Avenue, while the trendy-chic prefer the Grove. But the ultra-posh boutiques of Rodeo Drive still represent the ultimate in La La Land high fashion. Running north from Wilshire Boulevard to Santa Monica Boulevard, this three-block district is lined with world-class designers like Prada, Dolce & Gabbana, Versace and Chanel. For activewear, hit NikeTown, the enormous showroom of the athletic giant.


