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An Australian celebrity who was a rugby enthusiast asked the Ritz-Carlton Georgetown, D.C., where he was staying for six weeks, to get him access to a 24-hour Australian rugby television channel. The hotel purchased a satellite dish and receiver for his room from Fairfax Antenna; it then contacted the Dish Network, which set up programming that included Sentana Sports, a sports channel that shows live rugby 24/7. To further enhance the guest’s experience, the hotel placed rugby magazines in his room.


