Opened in 1936 as the home of DAKS clothing, DAKS has been going strong ever since. It's known for menswear -- its basement-level men's shoe department is a model of the way quality shoes should be fitted and sold -- as well as women's fashions, perfume, jewelry, and lingerie. Many of the clothes are lighthearted, carefully made, and casually elegant. Solid and dependable, this is a well-established store whose core market is male and female clients ages 30 to 50. Clothes aren't particularly cutting edge (and indeed, many of the regular clients here aren't looking for that), except for the youth line, Daks E1.

Copyright: Excerpted from Frommer's London 2009, (c) 2008, Wiley Publishing, Inc.

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